Kellogg Accelerated Marketing Leadership Program

Marketing is evolving rapidly, so must marketing leaders. To become a force in the field, you must be the champion of the customer, master of the data, arbiter of the brand, adopter of the innovation, communicator of the vision, and implementor of the strategy.

Like Comment

Strategize Your Path to Marketing Leadership

Key Takeaways

In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics to connecting with customers. You will also master leadership skills that will ignite your career. You will learn to:

  • Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
  • Learn how to harness the power of your brands to offer a distinct customer advantage.
  • Implement agile marketing process and tools for your organization.
  • Use tools of automation and AI to market more efficiently.
  • Establish product leadership in your market segment.
  • Improve your strategic decision-making and problem-solving skills.
  • Develop winning customer experiences across your product portfolio.
  • Identify and target the right customers for the greatest value through differentiation.
  • Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.

Who is this programme for?

This program is designed for mid-career and high-potential marketing professionals who have primarily spent their time in a specific functional area within marketing and are looking to get exposure to the broader marketing organization. This marketer wants to ignite change, develop data-driven and consumer-centric results, and have the skills required to thrive at the top of the marketing organization.

Download the brochure and apply here.

Emeritus

Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by collaborating with more than 50 top-tier universities across the United States, Europe, Latin America, Southeast Asia, India and China. Emeritus’ short courses, degree programs, boot camps, and senior executive programs help individuals learn new skills and transform their lives, companies and organizations. Its unique model of state-of-the-art technology, curriculum innovation, and hands-on instruction from senior faculty, mentors and coaches educates more than 100,000 students per year across 80 countries. Founded in 2015, Emeritus, part of Eruditus Learning Solutions, has more than 1,000 employees globally and offices in Mumbai, New Delhi, Shanghai, Singapore, Palo Alto, Mexico City, New York, Boston, London, and Dubai. The company is backed by the Chan Zuckerberg Initiative, Sequoia India, Leeds Illuminate, and Prosus Ventures.

7 Contributions
0 Followers
0 Following