Kellogg Accelerated Marketing Leadership Program
Marketing is evolving rapidly, so must marketing leaders. To become a force in the field, you must be the champion of the customer, master of the data, arbiter of the brand, adopter of the innovation, communicator of the vision, and implementor of the strategy.
Strategize Your Path to Marketing Leadership
In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics to connecting with customers. You will also master leadership skills that will ignite your career. You will learn to:
- Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
- Learn how to harness the power of your brands to offer a distinct customer advantage.
- Implement agile marketing process and tools for your organization.
- Use tools of automation and AI to market more efficiently.
- Establish product leadership in your market segment.
- Improve your strategic decision-making and problem-solving skills.
- Develop winning customer experiences across your product portfolio.
- Identify and target the right customers for the greatest value through differentiation.
- Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.
Who is this programme for?
This program is designed for mid-career and high-potential marketing professionals who have primarily spent their time in a specific functional area within marketing and are looking to get exposure to the broader marketing organization. This marketer wants to ignite change, develop data-driven and consumer-centric results, and have the skills required to thrive at the top of the marketing organization.