C-Suite Insights 25th October 2021

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Report: Voices of the Leaders of Tomorrow 2021

 Nuremberg Institute for Market Decisions

 This annual flagship study explores how the next generation of leaders view the role of – and ways to strengthen – trust in politics, media, business and technology. The report explores what trust means to young top talents (n=620), particularly in light of an increasingly connected and technology-driven world.


Insights include:

To enhance trust in technologies, more transparency on how personal data is used and better education on the benefits and risks of emerging technologies are essential. 82% consider easy access to information about how one's data is used as an urgent or at least necessary means to increase trust in tech.
Trust in AI varies dramatically depending on the task: Confidence is high in automated driving and rule enforcement but low in domains requiring expert intuition or empathy. 61% would rather rely on a self-driving car than on a human driver, while just 7% would rather rely on AI than on a human psychotherapist.
Companies are expected to do more to flag and prevent fake reviews and ratings online.
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How research can mislead marketers on brand activism


MIT Sloan Management Review


Marketers should be careful about the research being used to guide their company’s business decisions. It can very well lead marketers and brands astray.


Understanding the consequences of following activist research and investigating it to ensure that it is yielding high-quality - and not misleading - insights is crucial. This article outlines some of the pitfalls to look out for.


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Global confidence barometer


McKinsey & Company


McKinsey research on economic confidence suggests that the economy is on track toward a recovery, but that progress may be slow. 71% of respondents predict that conditions in the global economy will improve in the next six months, down from an all-time high of 81% last quarter.


When asked about their countries’ economic prospects, most respondents still expect improvements, but that share has also decreased. 65% of respondents now say so, down from around 75% in March


The pandemic is the top risk in every region except Latin America. Respondents in developed economies also see it as a more prominent threat to growth than those in emerging economies. 52% of developed-economy executives see the pandemic as a risk to growth in their own countries - nearly double the share who said so last quarter -compared with 45% in emerging economies.


They are also less upbeat about their companies’ prospects. Respondents in developed economies are much less likely than their emerging-economy peers to expect an increase in the size of their companies’ workforces in the next six months, an increase in demand for their companies’ products and services, and an increase in company profits.

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A place where the Global C-Suite come together to meet, share and grow.
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